Social Media marketing is non-existent when it comes to Business-to-Business vertical. As many companies don’t see the use of it for their smaller target and often miss out the ability to reach more eyeballs.
Social media is pervasive force in today’s time and its usage is growing steadily. B2B market isn’t left unaffected and can be seen as more marketing budget is allotted towards social media. The only viable thing to do is to get in the race rather than left at the benches.
A good move to start your social media marketing plan by inculcating basic marketing plans in your B2B social media scenario.
Here we are going to state 5 most essential social media marketing strategy that gets you started;
- Assess your Target
Before you begin making a marketing strategy, the first step is to know what you want from this. Similar is the case with social media, know what you want to reap from the plan. Do you want to create a social media presence? Spread awareness about your product? Do you want to grow and nurture your relationship with existing customers? Do you hope to improve your inbound marketing strategy?
Answer these questions and then plan ahead. It helps you continually determine if you are on right track.
- Analyse your Situation
Nothing better than SWOT analysis, they play a great deal in strategizing your marketing plan. It is always better to know your strength, weakness, opportunity,and threats. This will help you in having a greater clarity while drawing out your goals. It also makes you develop strong social channels for your business and push you towards right direction.
- Examine your Market
As a B2B company, you may very well know where your market and customers. Use that information to know the activity of your prospects on the social media. Research about the time (when) and where they are most likely to see your marketing message.
Social Media is a great way to gather data or build an audience for your upcoming or established product, brand, or service. You could integrate social media poll results in your analytics to get a better picture of how your audience is perceiving you product, service, or company. You can also monitor conversations about your brand, or industry as a whole. You can use this data to make your business to business marketing strategy even more effective.
- Be an Influencer!
Social media gives you the opportunity to keep your business relevant to your customers and prospects, define your brand or product, and thus, become an influencer in your industry. Continue to be an influencer by providing your potential customers with valuable content that reaches out to them. Think of social media as a bridge towards leadership and continual growth in the market.
- Evaluate your Social Media Metrics
There is no use of a plan when you don’t get to see the results. With good analytics you can see how your marketing plan is working. This should help you to decide next social media marketing plan. What connects with your audience? What product gets more attention? Which kind of content gets more eyeballs? Etc.
Pay particular attention towards quantity (likes, followers, subscriptions,etc.) and the quality (comments, retweets, shares, conversions). This will help you in pointing a way to successful marketing plan.
All social media strategies should be considered long-term, ast awareness and brand engagement takes time because it builds on relationships and trust. Don’t expect instant results; instead watch for measured successes, lags and trends. Consistency is key.
