Transforming Industry through Outsourcing – Marketing Database
Outsourcing on marketing front began with activities like advertising and promotions. Having seen the success in cost savings and improvement in quality, businesses are attempting at outsourcing other spheres of marketing such as customer database management. Allstate had outsourced lead management which resulted in doubling of sales leads. American Express has entrusted the data mining …
Transforming Industry through Outsourcing – Marketing Database Read More »
