Here we are going to talk about how to generate leads without inbound marketers. Where to look for the funnel to complete your quota. Fortunately, inbound sales methodology facilitates many ways to fulfil that gap.
Inbound sales are one of the ways to identify and connect with the prospects that leverage the mindset of building a business relationship even before someone is ready to make a purchase. Most of the sales personnel practice some version of giving out advice or doing consultations, and not trying to close the deals. The trick is to let prospect lead the way and you keep advising along the way to build trust till the client feels safe to buy your product.
Here are few ways that can help you start generating leads on your own.
- Use Social Media to help them out
Many of the salespeople are present on the social media but don’t use it effectively. In this tech-savvy world, your prospects are out there waiting for your name to pop up. For any salesperson, it is a dream to connect with a larger number of people with low-effort, and social media does the work.
Create a huge network of professional networks and they don’t need to be your direct connections. Keep in mind, you are there to promote your work and penetrate a better prospective network.
Make profile beforehand with good history so there are no doubts whether your profile is fake or made up. After you have done all this, post a blog or an offer giving out free advice to a specific field with a specified time, and a specific type of prospect with a specific problem.
Also, you can you can ask your current clients to give few recommendations, who can vouch for your good quality work, value, professionalism, and effectiveness.
- Post a Blog with an offer with Free Consultation
Blogging is seen as a big task by many people. Like, writing a blog is zenith mission similar to writing a college essay. But a blog is basically a conversation with one side speaking and giving out information that other person desires. All you need to know what you can offer in that blog. Many people do monetise just because of frequent blogging. This built up a good profile for you/your company as well. People can see who you are.
Write a blog and mention a free consultation about your niche field. Keep it open-ended and don’t specialise it down any further. The more you narrow it down, the more you filter your audience, which isn’t the motto right now.
- Referrals from Current Clients
The old way of getting new clients – ask your clients for a referral. Your clients belong to a specific industry and they may have clients and relations with people from same industry or similar fields. This helps you get a verified contact and also, a good recommendation. Less hassle and better leads.
Everyone agrees that getting referrals is bit awkward but when you maintain a series of good communication with your existing clients, you may not even need to ask for referrals rather they will refer you anyways.
The key is to keep in touch with your clients and try to solve their problems. Get good word and good recommendations.
- Ping that brother you knew once (and everyone else)
Not for your professional gain but these are assets when you need to have a backup. These are close relations and you can easily gain trust without answering many questions. There are many people you may meet but not be your prospect and still be incredibly profitable.
In today’s world, every group is segregated – gym friends, work group, neighbourhood pals, college gang, etc. When you are at a point when you can talk about business, then do say. Know what type of company you are targeting (size, sector, revenue, location, etc.) and send an email that they can forward to make the connections.
Make sure that this business step doesn’t mix with your personal relations, it needs to be respectful and effective.
- Get to Networking!
The best way to make network or connect with new people is to socialise, attend networking events, corporate parties, etc. Don’t attend these events just for gaining contacts and closing the deals, but it should be a part of your routine. It is a great way to grow your reach and drum up your business.
These events are always about being yourself and having fun. Others don’t need to see you in full-blown corporate manners but a little laid with whom they can discuss business without feeling distrust in you. Always keep business cards handy at times like this.
Sometimes, it’s just better to take the first step and offer to connect with them on professional medias, ask them to find themselves and send a request by themselves. Makes everything simple!
Generating leads is a never-ending process and the requirement can never be completely fulfilled. So, make lead generation is a routine habit and walk through the above steps to have a full circle every time.
