With the increase in social media marketing, one can think that cold emailing is going to die off pretty soon. But that isn’t the case and won’t be for next many years. It is old school but still, the number of people who go a day without checking their emails are less than negligible. Reaching out to prospects through emails is the hassle-free and inexpensive way to do it.
There are many factors why cold emailing is still in the market and here we are listing out a few;
- With cold emailing, it’s easy to scale up due to its time efficiency and possible optimization.
- Low Cost
It’s cheaper than cold calling and with a single click, the messages can be sent to 50-100 email addresses. It saves your money by eliminating the cost for testing, executing, and sending printed pamphlets.
- Appealing
Written words make the offer more appealing than spoken words. You can add links, photos, memes, etc. this kind of little trickery with the summary of your sales pitch makes the message more lively and lucrative.
- Cold Email Follow-ups
Seeing emails from strangers in the inbox is nothing new. But your email need not be a stranger and for that, you need to remind that person with a follow-up. The non-pushy follow up is what you want to do and not make the person report as spam your email address.
- Targeted audience
Cold emails can be send using automation tools. It can be fruitful if they are towards the targeted audience. You can specify a targeted group on the basis of age, geography, job, income, etc.
- Customised email
With specified groups, each group can have a different set of email format that you can think to draw out their response.
- Recreate marketing campaign
Cold emailing doesn’t get an immediate response, but when you don’t get one you can change your marketing strategy and try something new.
- Append details
Cold emailing also helps you build your email database perfect to a T. You can eliminate those who aren’t interested or cannot be recognised.
- Interactive
Finally, emails have a personal touch and initiation from one side. You can start campaigns with videos, graphics, quizzes, music, games, etc that will draw your target’s attention. Cold emailing lets you push your message to your prospects, rather than waiting for someone to come and find your website.
Any strategy works when the whole process is carried out correctly, and then the execution is done right. Emails work exceptionally good if they are valid and used in the right manner. Like, send an email to the decision maker or top management of the company, who are tough reach on a phone call.
