In past few years, customer marketing has gained a steady importance. With the coming years, the advancement in technology is only going to cater the customers more and precisely.
Customer marketing is a general set of activities that aim for accuracy, loyalty, advocacy, and community participation for current customers. The main difference between marketing and customer marketing is that its motto is to build stronger bonds with the existing customer of the business.
Most of the B2B and hybrid B2B companies believe customer marketing will help them scale-up and give better returns in the coming times. Many companies are giving importance to customer marketing and so it is imperative to see some of the ongoing trends that can be fruitful.
- Talk about Testimonials
Testimonials are the ones seemed to be more trusted than any Sales or marketing personnel. The current generation of millennials – the next big generation that will be major purchasing market – will depend on testimonials or word from peers about a good or service. With this prevalent trust issue, the purchasing market will rely on customer reference to make a decision. This will grow over the period of time, as people will trust testimonials and reference more than a sales pitch.
- Interactive Newsletters
The newsletter is an outdated way to interact with your customer; thought many. Now companies are updating their newsletters and making them interactive to grab the attention of their customers/readers. Still, social media lead in posting recent updates about your products but newsletters give a detailed information about your service or product. They only help in maintaining customer relationship and retention, as it is helpful in markets, where members depend on their emails for different types of activities or work.
- Networking events for Customers
This is something that companies should start doing. Network with your existing customers and learn about their needs and wants more. Ask them to bring guests with them and indirectly, you get new leads.
Networking events help the customers know more about the companies and in return, the companies could extract valuable information and opinion from their customers. This creates a responsive image towards the wants and needs of their market.
- Advocate Marketing
Advocate marketing is like word-of-mouth but specifically from an existing customer to talk about the company and its products. It works alongside with customer marketing activities – events, newsletters, testimonials, etc. – and allow better development of the relationship between the customer and the company.
Advocacy marketing is as good as testimonials as people who publicly advocate services or products they availed from the company without being prompted to do so. This can gain new customers or leads, who are more inclined to try out same services or goods. It is now that companies have realised the power of advocate marketing, not just for gaining customers but also in customer retention.
- Online Customer Community
Customer communities have existed for years now but only the technological advancement has allowed people to be connected via smartphones and boosted online communities’ presence in recent years. They are interactive and secured websites set up by companies to collaborate over mutual interests.
Online customer communities allow the company to have a dialogue with the customers, sometimes anonymously. This works as a boon for the companies there to take positives and negatives about their service or product. It works as a wonder on platforms where these communities are set up to allow anonymity for the customers.
- Customer Satisfaction Systems
Customer satisfaction systems (CSat) are a metric that measures how the products or services provided by the company satisfies or exceeds the customers’ expectations. These values are used by marketers and business owners to manage and improve their businesses. This system has been implemented in various companies and services, even social media like Facebook allows the customer to rate the businesses.
CSat is a leading indicator of consumer loyalty or repurchase intentions and more businesses are adopting it now.
- Referral Marketing
Referral marketing is nothing but word-of-mouth method used to promote certain services and products to new customers. This is accomplished by rewarding the current customers when they recommend services or products either online or offline.
The end result of referral marketing and testimonials are almost the same. The only difference between the two is that referral marketing is deliberate efforts to have current customers refer services and products of the company, whereas testimonials are voluntary.
Customer marketing is a game-changer and with the changing buyers, who are well-aware of their wants, this is going to help to next level. It’s about time that you design and strategizes a plan to play with the biggies.
In past few years, customer marketing has gained a steady importance. With the coming years, the advancement in technology is only going to cater the customers more and precisely.
Customer marketing is a general set of activities that aim for accuracy, loyalty, advocacy, and community participation for current customers. The main difference between marketing and customer marketing is that its motto is to build stronger bonds with the existing customer of the business.
Most of the B2B and hybrid B2B companies believe customer marketing will help them scale-up and give better returns in the coming times. Many companies are giving importance to customer marketing and so it is imperative to see some of the ongoing trends that can be fruitful.
- Talk about Testimonials
Testimonials are the ones seemed to be more trusted than any Sales or marketing personnel. The current generation of millennials – the next big generation that will be major purchasing market – will depend on testimonials or word from peers about a good or service. With this prevalent trust issue, the purchasing market will rely on customer reference to make a decision. This will grow over the period of time, as people will trust testimonials and reference more than a sales pitch.
- Interactive Newsletters
The newsletter is an outdated way to interact with your customer; thought many. Now companies are updating their newsletters and making them interactive to grab the attention of their customers/readers. Still, social media lead in posting recent updates about your products but newsletters give a detailed information about your service or product. They only help in maintaining customer relationship and retention, as it is helpful in markets, where members depend on their emails for different types of activities or work.
- Networking events for Customers
This is something that companies should start doing. Network with your existing customers and learn about their needs and wants more. Ask them to bring guests with them and indirectly, you get new leads.
Networking events help the customers know more about the companies and in return, the companies could extract valuable information and opinion from their customers. This creates a responsive image towards the wants and needs of their market.
- Advocate Marketing
Advocate marketing is like word-of-mouth but specifically from an existing customer to talk about the company and its products. It works alongside with customer marketing activities – events, newsletters, testimonials, etc. – and allow better development of the relationship between the customer and the company.
Advocacy marketing is as good as testimonials as people who publicly advocate services or products they availed from the company without being prompted to do so. This can gain new customers or leads, who are more inclined to try out same services or goods. It is now that companies have realised the power of advocate marketing, not just for gaining customers but also in customer retention.
- Online Customer Community
Customer communities have existed for years now but only the technological advancement has allowed people to be connected via smartphones and boosted online communities’ presence in recent years. They are interactive and secured websites set up by companies to collaborate over mutual interests.
Online customer communities allow the company to have a dialogue with the customers, sometimes anonymously. This works as a boon for the companies there to take positives and negatives about their service or product. It works as a wonder on platforms where these communities are set up to allow anonymity for the customers.
- Customer Satisfaction Systems
Customer satisfaction systems (CSat) are a metric that measures how the products or services provided by the company satisfies or exceeds the customers’ expectations. These values are used by marketers and business owners to manage and improve their businesses. This system has been implemented in various companies and services, even social media like Facebook allows the customer to rate the businesses.
CSat is a leading indicator of consumer loyalty or repurchase intentions and more businesses are adopting it now.
- Referral Marketing
Referral marketing is nothing but word-of-mouth method used to promote certain services and products to new customers. This is accomplished by rewarding the current customers when they recommend services or products either online or offline.
The end result of referral marketing and testimonials are almost the same. The only difference between the two is that referral marketing is deliberate efforts to have current customers refer services and products of the company, whereas testimonials are voluntary.
Customer marketing is a game-changer and with the changing buyers, who are well-aware of their wants, this is going to help to next level. It’s about time that you design and strategizes a plan to play with the biggies.
