In digital marketing, you always have to keep ahead of the curve ball and know about the trends that influence the business and industry. Technology moves so fast, if you don’t have finger over the pulse, you may miss it out. The key to success is to develop a marketing strategy that delivers amazing customer experience. As we move on towards 2018, here are few top trends you need to bring-in in your marketing strategy.
- Artificial Intelligence
Machine learning and Big Data are set to transform the way the businesses communicate with each other. Natural-language processing techniques and deep learning will allow marketers to make better predictions about customer behaviour and hence, help them for more customised content. Artificial Intelligence (AI) strategy is expensive and requires particular set of skills, which is again hard to come by due to high demand. However, the large upfront shows huge promising results for those who want to take a plunge.
Those marketers already using AI say that it is essential part of their plan to help them include all the touch points with their audience. This is the trend that you cannot sideline in 2018, so plan your strategy in collaboration with AI based automation to enhance your customer experience.
- Live Video Streaming
Have you seen Facebook recently? Then you must know where we are going with this. Facebook has recently come up with 6 seconds ads to engage consumers with concise content and YouTube did the same.
Videos have always dominated the social media and live streaming will have huge uptake in 2018. Video streaming have been proved to be more engaging than content and with youngsters into the scene, this is definitely going to stick right.
Well, it’s a no-brainer. Facebook, YouTube, Twitter, and SnapChat have invested so much into live streaming and they know it will be an extremely important for the future.
- Growth Hacking
Growth hacking are the marketing tactics used mainly for increasing the growth in revenue. SEO is still one of the best growth hacking technique known and followed. It is simple because you are getting views and traction from people who are already looking for product or service as yours. As the technology evolves and gives better search options, it is essential to evolve the strategy to meet your audience where they are looking for. Attracting audience with fresh content and exciting giveaways can help you get more leads and convert them into sales.
SEO is very much in the games as a tortoise and wins the race for others while you are ignoring it. Get SEO in your strategy soon.
- Dark Social
Dark social refers to people who are sharing content through discrete channels. The number of users using dark social has increased and they use to for better privacy. This trend has been largely promoted by mobile messaging and businesses should start exploring this untapped territory. In 2018, business can target niche demographics and expand their prospects.
- Chatbots
In 2018, more businesses and brands will start to integrate chatbots into their communications to improve customer support and enhance the buying experience. It is estimated by 2020, more than 85% of interactions in customer services will be through chatbots.
Chatbots are intuitive, automated and driven by AI. They are better at driving customer engagement as they can facilitate faster, more effective conversations. Businesses across various industries are already exploring chatbots to drive engagement. In 2018, chatbots will be a key ingredient for digital marketing success.
Digital marketing is evolving at a faster speed and every new turn displays a new advancement. So, it is better to keeping up with the new trends and ahead in the race.
