If we look at instances, almost 70% of people would want to read an email only on the basis of their subject lines. Hence, it is utmost essential to draft the subject lines with utmost precision- enough for people to go to your blog.
What should a good email draft have?
Urgency –
A great subject line should be able to speak about your work in urgency and importance and readers to click through or take certain action. When this is done and drafted creatively & strategically, positive engagement can be recorded.
Curiosity –
The subject line should touch the recipient’s curiosity & interest, he or she would have to open the content to get more details. This will definitely result in higher open rate.
Making an offer –
In general, individuals like new kinds of stuff and experiences, every time, something new on the feed, particularly when they are freebies, or at least discounted. So try to make one of such related offers within your subject line.
Personalization –
Customers always want to feel special – thus when you forward them content, ensure it caters toward the individual.
Timeliness & Relevance –
Creating subject lines that include trending issues or well-timed headlines can help you institute your brand as an authority in your industry and niche.
Tips and Terms:
- Keep it short and sweet with every subject line you create.
- Avoid making false claims
- Reveal to recipients what’s inside
- Make the recipient feel special
- Create a sense of significance
- Utilize numbers
- Pose a compelling question
- Avoid using ALL CAPS or overusing exclamation points
- Carry out A/B test for your subject lines
The following basic tips will ensure your emails get read by customers.
With several billion business emails forwarded on a daily basis, it’s not easy to assure that any one email gets opened or read, even if your content is outstanding.
As a business owner – the following tricks, techniques, and strategies can help improve your open rates.
You have to Spend Enough Time Crafting Your Subject Line
Have in mind that your email subject or title determines a lot whether people will open your email or not. You are not required to offer all you have in that first line. When crafting a title that will receive considerable clicks, never leave it to chance. You can boost your open rates by testing out the following methods.
You have to be provocative
Think through if the title would prompt you to open the email in the first place?
You have to be exclusive
Using terms and words such as limited time, VIP, invitation, exclusive, and the deadline is tomorrow attracts and pulls people to take action. This is because a vast majority of people want to be part of the club! When you think next about inviting a target audience, try starting the subject line with the words “Exclusive Invitation to…”
Avoid the Use of Capital Letters
When you use ‘All Capital letters’ in the world of email or content writing, it is like SCREAMING AT THE PERSON. This is typically an unacceptable way and is considered as improper business etiquette.
If you also draft your email body with too many capitalized words, it is likely to get flagged by the active spam filters.
Curiosity is a very controlling motivator. The need to bridge the gap between what’s known and what is yet to be known – is what is referred to as the curiosity gap. In the world of email marketing, when a reader is presented with a captivating reason to click-through or NOT to – we just cannot help but satisfy our curiosity.
Always have in mind that smart clickable titles have to be adequately backed up by equally good content; otherwise, the open rate will drop over time.
