Instagram is one of the most powerful B2B marketing tools to consider. With millions of users per month, it is also the most relevant tool to promote your merchandise and services online easily and effectively. Moreover, every year, Instagram is becoming popular amid thousands of B2B marketers to aid them greatly in driving their brand consciousness, connect with their website viewers, and eventually, in attracting new customers. Therefore, it is no doubt that it will aid you too in 2018. If you are a B2B marketer, here are the four most useful tips for you to promote your brand on Instagram at the dawn of 2018.
- Post genuine and real-time content
In 2018, try to generate content for users – is genuine and real-time, and do not forget to include promotional images of your brand in your content. This is for the reason that on Instagram, your brand potential, as well as your sales leads mainly counts on your well-structured content and attractive, relevant images. It will attract the attention of your website viewers, which, in turn, will allow them to buy your products.
You can prepare your business-associated content through live streaming or live videos. This adds a much-wanted human component to your B2B business. It will aid you considerably in creating an authentic connection with your website viewers and prospective customers. Any professionally looking content will promote your products on Instagram efficiently.
- Use a blend of informative videos and business-related photos in your content
The major benefit of using the Instagram app for your B2B promotion is that it allows users to post photos and videos extremely easily and quickly. Why you too do not try this technique while promoting your products and services of your B2B business on Instagram? Just download the app, choose your business-relevant videos and photos,
Another distinguished benefit of using this technique is that you can upload your content without planning or modification. Posting a variety of contents with the pertinent images will not only attract your website visitors, but it will also display many sides of your company. Most Instagram users will usually not like to see and upload them. just quotes or simple images while they browse for their products online.
- Get yourself involve actively with your audiences
This means you have to make active communication with your visitors by just stop looking at the things going on your website. It is vital that besides posting genuine content, you have to participate in the wider discussion on Instagram, similar to the one you do on other social media sites. Try to avoid just posting images and videos of your B2B business, and try to respond the comments featured on your website about your company. Take enough time to investigate other profiles on Instagram, surf some content, and leave a friendly remark hither and thither. The more time you spend with others, the more likelihood for you to promote your brand effectively.
- Post your content by incorporating an interesting story into it
Most Instagram users will feel bored by just reading the details of your business as well as about your products and services. You should make them read the entire post interestingly by connecting the practical benefits of using your products. Thus, including a practical story that highlights the use of your products is very important. This will make you attract more visitors and will make them spend more time to stay on your website. Furthermore, it will make those visitors actively engage with you, as well. Thus, telling a consistent story through your Instagram post will not only fetch you more visitors, it will greatly aid you in converting them into your regular customers, as well.
Instagram may not be the idle tool for B2B services/products, but it is definitely a place to find more prospects and increase your visibility. Once this is achieved then a systematic path for promotions can be set and the goals can be achieved.
