There are lots of growth opportunity in the world but how do we upscale ourselves? What needs to be done to have a profitable ROI and not just marginal? We know every business has its own Sales and Marketing department who work in tandem to get better results. Sales are more inclined towards the customers …
Most of the businesses run due to perfect marketing and sales coordination. But have we ever thought how this success is achieved? Since 2015, the market has seen a bloom in content and digital marketing that are known to get your business complete the deeds. Right content marketing and digital approach make it easier for …
For most of the companies, it is always a dilemma to choose between in-house marketing database or just outsource it. It stems from the problem that in-house team will spend the entire budget on salaries. On the other hand, outsourcing makes you feel that you lose control and the quality is compromised. Know what you …
Big data characterised by Volume, Velocity and Variety has changed the way information is used across all the business verticals all over the world. This technology has enabled them to enhance their business value and optimize their offerings by matching them to the customer’s need. Big Data, CRM and marketing The birth of the digital …
Data accuracy is the buzz word in the marketing. Marketers are tired of bouncing emails, disconnected phone numbers and non-existent contact persons on the list. They spend huge amount of money on marketing and most of it goes waste as it fails to reach the target audience. In fact, a survey by Experian research in …
