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Challenges in Implementations of Big Data Analytics

Leave a Comment / Big Data, Big Data Analytics, Blog, General / By

Big Data allows organisations to reduce the cost and simplify the data taken from the source, and converting it into actionable insights. Big data analytics allows the examination of voluminous data to obtain actionable insights about market trends, correlations, customer trends, preferences and other useful analysis. Successful use of analytics depends completely on what business …

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Top 7 B2B Customer Marketing Trends

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In past few years, customer marketing has gained a steady importance. With the coming years, the advancement in technology is only going to cater the customers more and precisely. Customer marketing is a general set of activities that aim for accuracy, loyalty, advocacy, and community participation for current customers. The main difference between marketing and …

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Cold Call vs Cold Email – What catches the most attention?

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Can we still believe in cold calling? When does one call? How do cold emailing work? Is one better than the other? These are the never-ending dilemma every company faces. Let’s just see how we, a B2B database solution company, think about it. Cold calling has been the way for decades now but now they …

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Transforming Industry through Outsourcing – Marketing Database

Transforming Industry through Outsourcing – Marketing Database

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Outsourcing on marketing front began with activities like advertising and promotions. Having seen the success in cost savings and improvement in quality, businesses are attempting at outsourcing other spheres of marketing such as customer database management. Allstate had outsourced lead management which resulted in doubling of sales leads. American Express has entrusted the data mining …

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