I am sure, all of us have a database. At least most of us do. If not, we know n number of ways, to fetch it. To make the most of your Database, you need to be assured of certain things. Instead of being immersed in the information you could gather from your leads, make …
People are very much familiar with the term Word-of-mouth. Shortly referred to as WOM, it is being used by people to talk about their feelings, experiences, and requirements. Digital marketers often use WOM to talk about their brands, merchandise, and services. Nowadays, the role, patterns, as well as the impact of WOM have developed due …
Outsourcing marketing, which is an ever-growing area, includes a variety of support functions. It has the ability to manage the demands of marketing companies through third parties. Although it offered a range of benefits to these businesses in 2017, it is quite natural that some marketing companies may expect more benefits in the coming 2018. …
Top 5 Outsourcing Marketing Predictions for 2018 Read More »
Having a lot of fans may not increase sales immediately, but it should at least increase the strength of your brand through reputation management, improved customer support, and the conversion of fans into advocates. Over time those tactics can grow sales. Your initial goal, however, should be to expand your reach, provide relevant information about …
The businesses are using a social media platform to increase their outreach and become known. The companies who understand this importance have introduced social selling to transform their clientele. Social selling means to create the company’s presence on all the social media, build a business profile, strengthen the professional relationship, and nurture sales prospects. LinkedIn …
What is a database management system (DBMS)? “A database management system (DBMS) is a collection of programs that manage the database structure and controls access to the data stored in the database”. The DBMS serves as the intermediate between the user and the database. The database structure is stored as a collection of files. These …
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B2B database solutions are a necessity to for every company to have a unique approach. However, there are several myths in the market with outsourcing for lead generations and you need to know about this. Let’s take a look at 5 such B2B database solutions myths that hold a good company back from outsourcing for …
For most of the companies, it is always a dilemma to choose between in-house marketing database or just outsource it. It stems from the problem that in-house team will spend the entire budget on salaries. On the other hand, outsourcing makes you feel that you lose control and the quality is compromised. Know what you …
Outsourcing on marketing front began with activities like advertising and promotions. Having seen the success in cost savings and improvement in quality, businesses are attempting at outsourcing other spheres of marketing such as customer database management. Allstate had outsourced lead management which resulted in doubling of sales leads. American Express has entrusted the data mining …
Transforming Industry through Outsourcing – Marketing Database Read More »
Big data characterised by Volume, Velocity and Variety has changed the way information is used across all the business verticals all over the world. This technology has enabled them to enhance their business value and optimize their offerings by matching them to the customer’s need. Big Data, CRM and marketing The birth of the digital …
