Social Media marketing is non-existent when it comes to Business-to-Business vertical. As many companies don’t see the use of it for their smaller target and often miss out the ability to reach more eyeballs. Social media is pervasive force in today’s time and its usage is growing steadily. B2B market isn’t left unaffected and can …
Big Data is a zenith concept and ever-growing, and here to stay. We are the tip of the iceberg and with companies growing in technology, the intelligence used to build smart tools will help to segregate data in a better manner. Big data with permeate throughout all the industries and at every entry level of …
A good start to think of the B2B marketing trends is to weigh in all the options available in the digital marketing field. This is an ever-growing field with many options. With the constant advancement in technology and techniques, B2B marketers believe to deliver more and become pivotal to their organisation. This also demands a …
In past few years, customer marketing has gained a steady importance. With the coming years, the advancement in technology is only going to cater the customers more and precisely. Customer marketing is a general set of activities that aim for accuracy, loyalty, advocacy, and community participation for current customers. The main difference between marketing and …
The businesses are using a social media platform to increase their outreach and become known. The companies who understand this importance have introduced social selling to transform their clientele. Social selling means to create the company’s presence on all the social media, build a business profile, strengthen the professional relationship, and nurture sales prospects. LinkedIn …
What is a database management system (DBMS)? “A database management system (DBMS) is a collection of programs that manage the database structure and controls access to the data stored in the database”. The DBMS serves as the intermediate between the user and the database. The database structure is stored as a collection of files. These …
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Email marketing has no perfect formula, some tricks and tips, and observations that help each business grow. This help brings back some positive feedback no matter what’s the audiences’ niche. Email marketing is the king in getting known in the market. Even without an email marketing campaign, a business can grow but it doesn’t make …
B2B marketing executives say artificial intelligence is the future of marketing in next 5 years. But most of them still agree that it is an unknown technology and needs time to understand. B2B marketing executives believe that top challenge for AI will its integrations into the current technologies and systems. AI can be mean lots …
With the increase in social media marketing, one can think that cold emailing is going to die off pretty soon. But that isn’t the case and won’t be for next many years. It is old school but still, the number of people who go a day without checking their emails are less than negligible. Reaching …
It is fairly logical to outsource for B2B lead generation data, partly or completely. Most of the companies profit while using both, in-house and outsourced for lead generation. So, if you are buying B2B leads for marketing purpose, then you are not alone. The thought is simple and plain but then this requires investment. And …
