The businesses are using a social media platform to increase their outreach and become known. The companies who understand this importance have introduced social selling to transform their clientele. Social selling means to create the company’s presence on all the social media, build a business profile, strengthen the professional relationship, and nurture sales prospects.
LinkedIn has made it known that it is the best social network for business to business sales. It is known as recruiter’s mirror but then for small businesses LinkedIn becomes a place to seek prospects. They use this social media effectively to approach new horizon and make new clients.
Many of the common people use LinkedIn to create a virtual presence in the corporate world. And, if you know that your prospects and competitors are present here, then you should take advantage of it too.
Below mentioned are few things that one should know to use LinkedIn effectively to the T.
- Build a perfect business profile and establish your personal brand
Obviously, you have made a profile and definitely, you think you are using to the full capacity. But that’s what you are mistaken. If you have a profile that reflects of a job seeker, then it’s time to know that your business won’t drive ahead.
Think about your targeted audience, if you want them to view your profile, then you need to offer them something that catches their interest. Highlight those skills that display your incredible powers and brings to light. This is easiest, to begin with, like put up some videos of your presentation, some ppts, or white papers. Update things that make you stand out of the crowd. Show how actively serious you are about your business and that you truly mean it.
Always think of what you see in your profile because your profile reflects you and your business. If you like what you see, then it should work. If not, spend an hour to spice up your profile and track the impact of this change.
- Post more than just about You
Make sure to post articles related to your industry but also know to avoid over-advertising your own company. While you choose to post relevant topics of your industry, try to put your own insights in it. In short, remember to provide your readers with something that is useful to them instead of coming off as an advertising firm.
- Advance Search your Prospects
Well, LinkedIn enables you to search new connections based on keyword, location, title, experience, etc. So, you can use to feature to identify potential customers and referral partners. Basically, helps you in finding a targeted audience, and use this connection request to approach prospects.
- Clockwork your Actions
Social selling doesn’t just mean that do a post, create a social presence for your company, and then just vanish. Your account needs to be active and to be seen you have to make your presence visible. Every day comes online and replies/comment on some post, and keep your company’s name visible. You want to be seen as an active user who means business and has an engaging presence on social networking site.
- Get your employees in the Loop
It is important to get your employees know about social selling. Just think the number of connections you reach when your employee’s comment/share or like any of the company’s posts. It is really helpful to know how your workforce can drive your social selling. Make sure your employees understand the pros of social media and also; establish employee rules to pre-empt any undesirable actions or comments.
Social selling allows small businesses to spread awareness about their name and product. Meet new prospects and wider audience outside their neighbourhood. LinkedIn enables swift connection between business leaders and leads, thereby weave a network of potential customers and individual that can refer prospects.
