For most of the companies, it is always a dilemma to choose between in-house marketing database or just outsource it. It stems from the problem that in-house team will spend the entire budget on salaries. On the other hand, outsourcing makes you feel that you lose control and the quality is compromised.
Know what you need is
Many companies fail to understand the situation and their need. It is never simple to pick between the two based on the budget allotted and try to choose the one that saves the most. The marketing database required needs to be precise and quality should also be taken into consideration. While in a dilemma whether to outsource or stick to the in-house database, always ask yourself 3 questions:
1. Will outsourcing affect the quality?
Give it a thought if outsourcing of the work can affect the quality of the required database. Appoint good candidates who will be able to carry out the work without negatively affecting the given work.
2. Will I be able to manage the work?
Do consider if you need to overlook the task or it is alright to delegate to an external source.
3. How will outsourcing affect the budget?
After knowing answers to your first two queries, not you can think about the budget part. Will it be cost-effective and worth it?
When you know the answers to the above questions, it helps you decide better.
Skill Sets
In-house marketing database can be retrieved using the help of a certain team – Sales or Marketing – but it cannot guarantee precise data. As this team is not trained to procure niche databases and so they lack the certain skill set. Whereas, the outsourced company is completely and fully invested in producing marketing database for you based on your requirements. Hiring an agency means you get access to senior experts, trends, techniques, and technologies.
Ease on the budget and time
Building a team just for procuring marketing databases not only affects the budget but also takes time. The new team needs to be paid salary and requires training of the skill.
Outsourcing for the database can help you save half of the cost of hiring a team. You can save money on recruiting, training, payroll, benefits, and any other unpredicted staff costings that you didn’t take into consideration.
Measurable ROI
The new in-house team is new in the game and they can take time to even produce a workable or almost precise database.
Outsourcing the job seems worthwhile, as they have done it before and they can get the job done successfully. Database solutions companies are goal-focused. They design their engagements based on the outcomes rather than processes and to be seen to trying hard. These companies know how to prove ROI and this is a valuable asset.
Seeing all the pros of an outsourced marketing database, but it has it own few cons too.
– Outsourcing can result in less control over the process and so an agency who doesn’t keep you in the loop about the project can be problematic.
– Agencies have many clients and you are one of them. They can have little time and the work progress is slow. It depends on whom you work with.
– Sometimes you wound up with the wrong kind of agency that doesn’t understand your business. They might not work well with your business structure and needs. Comes down to picking a right one.
AT HAMZAVI SOLUTIONS
– We have been providing B2B database solutions for over three years now. Our utmost priority is to deliver as per our clients’ requirements.
– We dedicate our time to make on-time deliveries and exceed expectations.
– Working intricately with the client to understand their business requirements to deliver precise marketing database.
– Procuring the database with workable contacts and useful information while keeping the budget in the mind.
Hamzavi Solutions has proved its metal to be one of the best B2B database solutions agencies. With their experts and analysts working day-in and day-out to improve and complete deliveries, it is easier to see the end results. To get better leads and prospects that help grow your businesses, it is essential to have Hamzavi as an ally.
