Over 2 billion people use email daily and stay in their inbox every counting minute. This makes email marketing a better approach as it is hardly a miss for anyone. If you are trying to build your business online, then there is one thing that you really need to build is email list.
Email marketing is cost effective as well as to get your product/business, it is also having the ability to build an initial relationship with the visitor to eliminate the shady doubts.
Email marketing is usually the first step one should begin with for warming people up to your offer. Most businesses use email marketing as the weapon to informally introduce themselves to hundreds of business every day.
Why choose email marketing? What are its advantages and how they can work in your favour?
Let’s see below top 5 advantages that will convince the practical part of your brain.
- Approaching Targeted audience
You can target a specific audience based on geography, age, job title, income, or whatever fulfills your requirement. Gone are the days of placing advertisements in newspapers and paying for billboards. Email marketing enables you to send your product to the targeted audience. It is simple and lets you customize your message for each targeted group. Targeted emails mean your audience receives the message suited specifically for him/her. Thus, increasing the conversion rate.
- Increasing Brand Awareness
Each email sent to your leads is another stone stepping towards conversion. These emails make the audience aware of your product and that you mean business. With proper strategy, smart design, and targeted email, your business will consistently build value. Then, when a customer needs products or services, your company stands a better chance of conversion from leads to clients and clients to long-term customers.
- Emails get multiple shares
Emails can be easily forwarded, subscribers can share your deals, offers, and news with their friends by a simple click of the Forward button. This is just how your subscribers become your brand advocates and help in your brand marketing further. Therefore, when a single forward click by your subscriber is done, it increases your credibility and gains exposure.
- Cost Effective and ROI
The most appealing part of email marketing is the return of investment. It allows you to eliminate the cost for design, testing, executing, and sending the printed newsletter. Email marketing is as simple as it can ever get. For every $1 spent it brings back $40, outperforming search, display, and social media marketing. Many opt for email marketing because it supports the green initiative and is paperless.
- Measurable Results
Analytics are ambiguous in measuring the success of any campaigns. There are tools available for you to accurately measure click-through rate, conversion rate, crawling, how they arrived at your platform, etc. Even better, that these metrics not only give you numbers and percentages but also give insights into your customers’ interests and behaviour. Use your email marketing to know which information your customers are more responsive. From there on, plan your marketing strategy towards that specific campaign design and scale up. Email marketing is only the second to research marketing as the most effective online marketing technique.
The idea of email marketing is here to stay, it is cost-effective, easy, and has a personal touch. It can be used to increase leads into clients. This can be achieved by building a foundation of trust and brand recognition. Essentially, people want to be connected on a personal basis and don’t want to be shot down a plethora of marketing material. Keep it conversational, personable, and to the point. The key to good email marketing is to be yourself.
