Outsourcing on marketing front began with activities like advertising and promotions. Having seen the success in cost savings and improvement in quality, businesses are attempting at outsourcing other spheres of marketing such as customer database management. Allstate had outsourced lead management which resulted in doubling of sales leads. American Express has entrusted the data mining activities to third party to identify potential customers based on their purchasing patterns.
Outsourcing marketing database – fortune changer for growing organization
Outsourcing marketing database management has been extremely productive for the businesses to counter the rising cost and extremely competitive business environment. Customized and up-to-date marketing database has empowered them to adopt a targeted customer approach in wooing the customers. Karen Hayward ex Chief Marketing Officer of CenterBeam says outsourcing enabled them narrow their potential market as 20,000 companies for their services as opposed to earlier plan of targeting all the 80,000 companies on their database without knowing their interests.
Whilst CenterBeam could have carried out lead generation and cleansing activity in- house, it would have required huge amount of resources and time. Dedicating the existing resources to build up the database would mean compromise on the core business functions while hiring additional ones would result in incremental cost overheads. Therefore, marketing database outsourcing proved as appropriate solution which allowed them to concentrate on the strategic aspects of marketing leaving database building to the professionals. Similarly, for many businesses outsourcing has been a game changing business move as it has been instrumental in clearing the hurdles in the path of reaching right messages to the right customers at the right time.
Benefits of outsourcing your marketing database
Benefits of outsourcing your marketing database
• Outsourcing companies have the right skillset and methodologies to identify the target market. Locating the genuine customers with their contacts details within a short span of time thus becomes a simpler job as opposed to a time consuming proposition of cold calling endlessly.
• Outsourcing shortens the process of contacting the decision makers to demonstrate the idea and convincing them. So deal closures happen much quicker, so do the ROI.
• Database built or cleansed by an outsourcing partner, guarantees authenticity of information which is not the case in case of free listings. They have many short falls such as inaccuracy, inconsistency and incomplete.
• Generating leads is a long drawn and tedious task for an in-house marketing team. It costs a lot to set up the infrastructure for lead generation and train the team to do the job. With outsourcing, these are taken care off and the businesses can eliminate working on these unyielding activities and save on cost and time. Instead businesses can devote its resources – men, material and money to design, develop and market their proposal to the target segment.
Hamzavi Solutions India and outsourcing
Partnering with an experienced outsourcing partner is the best way for to accrue the real benefits of database outsourcing. The partner should be trustworthy and must have the capacity to provide authentic data. Hamzavi Solutions India is a name to count on for acquiring efficient marketing database to meet the business goals. Hamzavi with its crew of highly talented professionals and contacts across various business verticals and advanced tools and techniques collate valuable leads that can be converted to viable sales opportunities. These efforts ensure the business contacts on the database are the actuals on board the company.
Advantage Hamzavi!
Hamzavi adapts transparent and fool proof systems to construct the database. The main highlights of the database are:
• Actionable leads that can turn to potential customers
• Checked for duplicates, relevancy and inconsistency
• Data is verified before delivering
• Data is formatted as per the client needs
• Includes all the relevant information for multiple channels of communication
In short, by outsourcing marketing database organisation obtain credible references of plausible clients with up-to -date contact details to launch their marketing campaign. With a list of potential clients and the decision makers on hand, the businesses can hope to close the deal in a shorter duration of time. To reap the true benefit of marketing database outsourcing, presence of a partner like Hamzavi is essential.
